The Diary of the Phantom Tire Buyer #65:

A Web Log about wheels from A Phantom Tire Buyer with a Secret Identity

I truly don’t mean to brag, but sometimes when I drive down the street in my Phantomobile, I notice that people often stare.  It’s sometimes more of a slack-jawed gape, actually.  I often wondered why – and it struck me.  Of course!  It’s my custom wheels!

You may think, as did my neighbor Brent, that you’re just not the type to put custom wheels on your car.  Brent was tired of his old Toyota 4-Runner, even though it ran like top.  He was this close to buying a new one.  I sensed this because in a neighborly chat over the fence he said to me:  “Phantom, I’m this close to buying a new one.”

“Brent” I said, “have you ever considered sprucing up your vehicle with a snazzy new set of custom wheels?”

He hemmed and hawed a bit. I was insistent and we drove to our nearest Tire Discounters then and there.  To make a long story short, they had some flat black wheels in stock. They have a huge amount of wheels on hand, and 1000’s more available. Brent thought those might be just the thing for his drab, white 4-Runner.  Well, After Tire Discounters installed those wheels, my friend could not wipe the smile off his face.

He might have spent 10’s of thousands of dollars on a new vehicle that he’d ultimately tire of.  Instead, for a fraction of that, he is now, in his words: “stylin’”.