The Diary of the Phantom Tire Buyer #83

A Web Log from A Phantom Tire Buyer with a Secret Identity

RURR, Rurr rurr ru.  That, my friends, is the sound of my neighbor Erica’s battery this morning.  She knows I have a close relationship with Tire Discounters, founded by my close personal friend, Chip Wood.  So she rang me up and asked for my help.  I leapt into action…

“I’ll be happy to help you Erica, but only after what may seem to be a rather stern lecture!”

“Oh great.  Can’t we skip the automotive lecture for once?  I’m running a little…”

“Yes, that would be the easy way out, wouldn’t it?” 

“Oh boy.”

“I’ll make you a deal.  I happen to have brought with me a quick summary of warning signs that your battery needs to be charged or replaced.”

“You had that lying around?”

“Of course.  Now, if you’ll read that, and pass a short quiz afterward we can skip the lecture.”

“Okay.  Guess I have no choice.” 

“Indeed” I said, as I handed her this summary…

How to Know When It’s Time To Replace the Battery

-If your engine is having difficulty cranking or is slow to start

-If the headlights dim or waver when the engine is idling

-If the battery warning light stays lit for an extended period. (This may also be a mechanical issue and should be checked by a professional.)

Note: A discharged battery will have the same symptoms as a bad battery, so be sure to try to recharge the battery if the state of charge is low. And to maximize battery/charging system service life and performance, test the battery and charging system every six months or when the oil is changed.

“Okay, got it,” said Erica.

“Interestingly, I was just browsing the IMR Repair Shop Syndicated Tracking figures, and do you know what brand of battery is most preferred among auto technicians?”

“No Phantom, I really don’t.”

“Interstate batteries of course!”

“Of course!”

“And do you know what brand that my friends at Tire Discounters carry?”

“I’m gonna guess Interstate.”

“Ding, ding, ding!  This fun, isn’t it?!”

“Can you jump me now?”

“Of course.  A deal’s a deal.  And your first stop will be at Tire Discounters for a free battery check, right?”

“A deal’s a deal.” 

“#1 battery brand preferred by auto technicians” –IMR Repair Shop Syndicated Tracking, 2019IR Repair Shop Syndicated Tracking, 201

“Interstate Batteries is the #1 replacement battery brand in North America” –Interstate Brand Equity Study, 2019