A Web Log from A Phantom Tire Buyer with a Secret Identity
I was in line recently at my local grocer’s, when I happened to overhear a conversation between the husband and wife who were behind me. “Which tire store was it that we’re going to”, the wife asked. The husband’s reply cut me to the quick:
“Doesn’t matter. They’re all alike.”
Now, I may have over reacted. I spun around so fast that my cape got caught in the conveyor, and my safety glasses were knocked askew.
“What! Nay, my good man, tire stores are most decidedly NOT alike!”
I don’t know if they were somewhat put off by my cape and glasses, or were disturbed by my unexpected bellowing, but they decided to hurriedly choose another line, as did three people behind them.
It’s a constant struggle for me to remember that, while tires and automotive safety are MY passion, most people simply are unaware that only Tire Discounters lives up to, and indeed, surpasses, the highest standards of the industry. To choose just one example, you can’t name ONE other store that includes an alignment with every 4-tire purchase with standard installation. Or who else pays such attention to detail? Who else hand-grinds all mating surfaces? Who else double hand-torques your lug nuts? Who else has the state-of-the art equipment in order to re-calibrate the automatic drivers assistance systems (or ADAS, as I like to call it) in newer vehicles?
At any rate, as I was checking out the nice man at the register kept staring at me rather oddly, and I’m quite sure I felt many eyes on me as I left the store.