The Diary of the Phantom Tire Buyer #60:

A Web Log about family from A Phantom Tire Buyer with a Secret Identity

Thanksgiving!  What a wonderful holiday.  Like most of us – for me, it prompts thoughts of family. I delight in contemplating all the good things that family brings to us – let’s see – well, the first thing that pops to mind is, of course, Tire Discounters.  

I remember well some 25 years ago when I met young Steven Wood.  He was a toddler at the time.  Chip introduced us, and I’m afraid that in an attempt to befriend and amuse the little tyke, I blurted out ALIGNMENT, so crucial!  Well the lad began to cry rather uncontrollably.  Since then, I’ve not had the pleasure of meeting Anna or Evan, the middle daughter and younger son, but I know that my good friend Chip Wood is very excited that all three children have been learning the business from the ground up. 

That’s why the phrase “family-owned and operated is so important!  Who better than Chip’s own family to continue to honor the company values and customer benefits that he established so long ago?  As Chip passes the reins to a new generation of Woods, I’ll be saying thanks of my own to all the wonderful Tire Discounters employees and customers I’ve met over the years.  

Speaking of families, one of Chip’s favorite experiences is when a young customer approaches him with a smile and says “my Grandpa was a customer at your first store!”