The Diary of the Phantom Tire Buyer #71:

A Web Log about expensive services from A Phantom Tire Buyer with a Secret Identity

I’m often mystified by people who take their cars and trucks back to the dealers for service.  Why?  Why do they pay those dealership service prices?  I decided to stand inconspicuously outside the service entrance the local Ford dealer to find out why.

“Excuse me sir!”


“May I ask you a few questions?”

“Sure.  I’m waiting for service, so I got a LOT of time.”

“Sir, are you aware of the fact that Tire Discounters can perform all your scheduled factory maintenance at a fraction of what the dealer charges?”

“Yeah?  Weeelll, I dunno, these guys work for the people who made my truck.”

“Yes, but Tire Discounters brings all the same expertise to the job.  The ASE Certified technicians at Tire Discounters follow the same MAP guidelines as this dealership and most all reputable shops.”


“Indeed!  And they it all for much less.”  

“Heck I go there all the time for tires.  They’re right down the street from where I live.  Good people.  Like ‘em.”

“So, may I ask what you’re here for?”

“My 75,000 mile check-up.  Figured I’d bring it here.”  

“But, but sir!”


Tire Discounters does all that and more!  That’s what I’m trying to tell you!”

Just then, one of the salespeople came out.  

“Is this man with the cape and glasses bothering you sir?”

“Not as much as you are.  Get me my truck back.  I’m goin’ somewhere else.”

“But sir, we’re the DEALER!”

“I know.  And I’ve seen your bills.  Now fetch me back my truck.”