The Diary of the Phantom Tire Buyer #56:

A Web Log about brakes from A Phantom Tire Buyer with a Secret Identity

At times while browsing through the latest issue of “Tire Business”, or some other fascinating magazine, I’ll turn on the television – mostly to serve as a soothing background effect.  But I was right in middle of an article about my good friend Chip Wood, founder of Tire Discounters and his eldest son Steven, when my attention was diverted by what I heard.  It was a commercial, and the voice intoned: “everybody talks about how fast they can go from 0 to 60 mph.  Wouldn’t it be nice to know how fast you can go from 60 to 0?”  WOW!  Exactly! – I thought to myself.  (Yes, my inner voice often uses exclamation points.)  

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The Diary of the Phantom Tire Buyer #49:

A Web Log about ASE-certified services from A Phantom Tire Buyer with a Secret Identity

Dear reader:  I couldn’t believe my ears.  I was speaking with Mr. McGillicuddy, who lives just across the way from my lair, in a top secret location.  He was happily recounting a recent game of the football that he’d watched on television, when suddenly, out of nowhere, he asked “Hey Phantom, you know anyone I could trust to do my brakes?”

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The Diary of the Phantom Tire Buyer #34:

A Web Log about “Details Matter” from A Phantom Tire Buyer with a Secret Identity

Dear Diary,

I was coming back from the health food store the other day in the Phantomobile, when I espied a colorful and eye-catching billboard!  It said, “At 70 miles per hour, details matter”.  Wow, said to myself, wiser words were never spoken!  Just then I saw that the billboard was put up by my good friend Chip Wood!  It was my friends at Tire Discounters spreading the good word!

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Top 10 List – Winter Car Prep

In preparation for the cold winter months, many drivers begin to think about winter weather driving and the dangers that it can bring. Even if you have had your car for a long time and feel very comfortable behind the wheel, sometimes the unpredictable conditions on winter roads can catch you off guard. Tire Discounters wants you to feel ready for the change of season by providing you with the top ten list of things you can do to prepare for winter driving.

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5 Key Ingredients to November Vehicle Prep

The turning of the calendar to November signals the start of the busiest time of the year. From fall school activities wrapping-up before the holiday season to honoring our fine men and women on Veterans Day to spending time with family and friends on Thanksgiving. The month of November is a month packed full of important events and celebrations. Vehicle prep is not usually on anyone’s radar. more “5 Key Ingredients to November Vehicle Prep”

National Brake Safety Awareness Month

The Car Care Council and the Motorist Assurance Program (MAP) have designated August as National Brake Safety Awareness Month. While oil changes and tire rotation are common maintenance routines, brake inspections are often overlooked.

We don’t need to point out that brakes are kind of important!  But they wear and age like any other system in your vehicle. And they’re sneaky.  Your brakes lose stopping power so gradually that you might not notice that your safety is at risk.

There are several factors that affect brake wear, including your driving habits, operating conditions, vehicle type, and the quality of the brake lining material.

Always put your safety first – never ignore routine brake inspections or repair. Allowing your brakes to get down to the “metal-on-metal” contact, is potentially dangerous and will lead to a higher repair bill.

Warning Signs Your Brakes Need to be Inspected

Unusual Noise

This is one of the most common signs that there is a problem with your brakes. If you hear screeching, grinding or clicking noises when you press on the brake, you need to get it checked!

Pulling to a Side

Your vehicle pulls to one side while braking.

Low Pedal Pressure

When your brake pedal nearly touches the floor before engaging.

Hard Pedal Pressure

The opposite of low pedal pressure. If you must apply extreme pressure to the pedal before brakes engage.


If your brakes grab at the slightest touch to the pedal.


If you press the brake pedal and it vibrates or pulses, even under normal braking conditions.

Brake Light

Your brake light is illuminated on your vehicle’s dashboard.

When to replace your brake components can be difficult to estimate. Deterioration depends on several conditions such as the extent of driving, variations in climate, quality of brake pads and frequency of stopping.

Vehicles should have their tires rotated every 3-6 months or every 5,000 miles.  That is a good time to have the brakes inspected as well. A Tire Discounters certified ASE mechanic can provide you with a free multi-point inspection and measure all brake pads/shoes, rotors/brake drums and inspect the brake hydraulic system.

Call or chat with us to schedule your FREE brake inspection.