The Diary of the Phantom Tire Buyer #73:

A Web Log about brakes from A Phantom Tire Buyer with a Secret Identity

Right now, where I live in Cincinnati, OH (also the home of the greatest tire store in the world) people all over town are rolling down their car windows for the first time since winter set in.  And guess what many of us are hearing?  “Squeee, squeee!”.   That’s not a technical term.  It’s supposed to represent the terrible and annoying squeaks made by brakes that need attention.  

If you’ve been startled by this or a similar noise, I highly recommend that you take your vehicle to the afore-mentioned Tire Discounters.  There, the friendly and expert ASE technicians will perform a free and thorough inspection.  How thorough?  I’m glad you asked!

Every part of your braking system that is subject to wear will be checked.  That includes friction materials like brake pads and shoes, and brake rotors and brake drums.  Then, the hydraulic system gets a good going-over.  In addition to analyzing the brake fluid, the master cylinder, steel brake lines, brake hoses, brake calipers and wheel cylinders are all inspected.  

Then, you see the resulting written documentation.  

For me, the best part is that, because of Chip Wood’s leadership and values, at Tire Discounters the emphasis is never on SELLING you brakes.  They LOVE to tell customers that everything is fine.  But if works needs to be done, you’ll know exactly why.  And you can trust that you’ll be safe in your travels.  

The Diary of the Phantom Tire Buyer #68:

A Web Log about locations from A Phantom Tire Buyer with a Secret Identity

Wow, just wow.  I was perusing tirediscounters.com this morning and saw the news.  As I may have mentioned, I am a close personal friend of the founder and chairman, Chip Wood.  I’ve also had the honor of meeting Steven, Chip’s son and his daughter Anna.  They are both intensely involved in the family business.  It’s such a comfort to know that my favorite company is set to prosper for generations to come!  

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The Diary of the Phantom Tire Buyer #64:

A Web Log about a poll from A Phantom Tire Buyer with a Secret Identity

The other day I decided to conduct a poll of people I met on the street.  I’m not sure if my results can be considered “scientific” or not, but I’ll bet I spoke with upwards of 15 different people.  8 of whom continued speaking with me after I identified myself as a Phantom Tire with a secret identity.  I couldn’t have them thinking I was just some random stranger with a cape on.  

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The Diary of the Phantom Tire Buyer #62:

A Web Log about gift cards from A Phantom Tire Buyer with a Secret Identity

The season of giving is upon us once again!  And, once again, I need to dispel a rumor that always crops up among those receiving gifts from me.  Yes, I AM a Phantom Tire Buyer with a secret identity; and yes, I am a close personal friend of Chip Wood.  But no, those delightful gift cards from Tire Discounters are NOT given to me for free.  

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The Diary of the Phantom Tire Buyer #57:

A Web Log about chat from A Phantom Tire Buyer with a Secret Identity

I think I may be guilty of over-using the “Chat” button at Tire Discounters.com.  I can’t help it sometimes – it’s just so convenient and fun!  But, as that last expert on the Chat line (again) reminded me, they need to be devoting their time to helping people find the right answers to immediate questions about tires and service.  

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