The Diary of the Phantom Tire Buyer #57:

A Web Log about chat from A Phantom Tire Buyer with a Secret Identity

I think I may be guilty of over-using the “Chat” button at Tire Discounters.com.  I can’t help it sometimes – it’s just so convenient and fun!  But, as that last expert on the Chat line (again) reminded me, they need to be devoting their time to helping people find the right answers to immediate questions about tires and service.  

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The Diary of the Phantom Tire Buyer #56:

A Web Log about brakes from A Phantom Tire Buyer with a Secret Identity

At times while browsing through the latest issue of “Tire Business”, or some other fascinating magazine, I’ll turn on the television – mostly to serve as a soothing background effect.  But I was right in middle of an article about my good friend Chip Wood, founder of Tire Discounters and his eldest son Steven, when my attention was diverted by what I heard.  It was a commercial, and the voice intoned: “everybody talks about how fast they can go from 0 to 60 mph.  Wouldn’t it be nice to know how fast you can go from 60 to 0?”  WOW!  Exactly! – I thought to myself.  (Yes, my inner voice often uses exclamation points.)  

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The Diary of the Phantom Tire Buyer #51:

A Web Log about a bad dream from A Phantom Tire Buyer with a Secret Identity

I had a nightmare last night.  I’m afraid it’s a recurring bad dream that visits me annually right around this time of year.  I am walking into a strange tire store, not like a Tire Discounters at all, in fact, I would describe it as the Anti-Tire Discounters.  Filled with a sense of foreboding, I look around for the comforting sight of a Hunter Alignment rack – there are none to seen!  No alignment racks at all!

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The Diary of the Phantom Tire Buyer #50:

A Web Log about your windshield from A Phantom Tire Buyer with a Secret Identity

I am often astounded by Tire Discounters.  Recently, I was following a construction vehicle in the Phantomobile.  The sign on the rear of the truck said stay back 100 feet.  I calculated that I was at least 107 feet behind the truck, but, lo and behold, my windshield was struck by a flying pebble. 

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The Diary of the Phantom Tire Buyer #49:

A Web Log about ASE-certified services from A Phantom Tire Buyer with a Secret Identity

Dear reader:  I couldn’t believe my ears.  I was speaking with Mr. McGillicuddy, who lives just across the way from my lair, in a top secret location.  He was happily recounting a recent game of the football that he’d watched on television, when suddenly, out of nowhere, he asked “Hey Phantom, you know anyone I could trust to do my brakes?”

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