The Diary of the Phantom Tire Buyer #56:

A Web Log about brakes from A Phantom Tire Buyer with a Secret Identity

At times while browsing through the latest issue of “Tire Business”, or some other fascinating magazine, I’ll turn on the television – mostly to serve as a soothing background effect.  But I was right in middle of an article about my good friend Chip Wood, founder of Tire Discounters and his eldest son Steven, when my attention was diverted by what I heard.  It was a commercial, and the voice intoned: “everybody talks about how fast they can go from 0 to 60 mph.  Wouldn’t it be nice to know how fast you can go from 60 to 0?”  WOW!  Exactly! – I thought to myself.  (Yes, my inner voice often uses exclamation points.)  

Brakes!  So crucial!  Please, please go to TireDiscounters.com – wait, you’re already there.  Okay then, after perusing the fascinating information about brakes under the “Services” button, please go straight to the Tire Discounters closest to you!  The experts there will check your brakes for FREE!  

BUT:  new brakes can only work as well as the tires allow.  In the rain, for example, new tires can stop your vehicle up to TWICE as fast as worn or balding tires.  That’s a difference of about 200 feet!  2/3’s of a football field!  (I’m told that analogies from games of sport are very effective)