The Diary of the Phantom Tire Buyer #83

A Web Log from A Phantom Tire Buyer with a Secret Identity

RURR, Rurr rurr ru.  That, my friends, is the sound of my neighbor Erica’s battery this morning.  She knows I have a close relationship with Tire Discounters, founded by my close personal friend, Chip Wood.  So she rang me up and asked for my help.  I leapt into action…

“I’ll be happy to help you Erica, but only after what may seem to be a rather stern lecture!”

“Oh great.  Can’t we skip the automotive lecture for once?  I’m running a little…”

“Yes, that would be the easy way out, wouldn’t it?” 

“Oh boy.”

“I’ll make you a deal.  I happen to have brought with me a quick summary of warning signs that your battery needs to be charged or replaced.”

“You had that lying around?”

“Of course.  Now, if you’ll read that, and pass a short quiz afterward we can skip the lecture.”

“Okay.  Guess I have no choice.” 

“Indeed” I said, as I handed her this summary…

How to Know When It’s Time To Replace the Battery

-If your engine is having difficulty cranking or is slow to start

-If the headlights dim or waver when the engine is idling

-If the battery warning light stays lit for an extended period. (This may also be a mechanical issue and should be checked by a professional.)

Note: A discharged battery will have the same symptoms as a bad battery, so be sure to try to recharge the battery if the state of charge is low. And to maximize battery/charging system service life and performance, test the battery and charging system every six months or when the oil is changed.

“Okay, got it,” said Erica.

“Interestingly, I was just browsing the IMR Repair Shop Syndicated Tracking figures, and do you know what brand of battery is most preferred among auto technicians?”

“No Phantom, I really don’t.”

“Interstate batteries of course!”

“Of course!”

“And do you know what brand that my friends at Tire Discounters carry?”

“I’m gonna guess Interstate.”

“Ding, ding, ding!  This fun, isn’t it?!”

“Can you jump me now?”

“Of course.  A deal’s a deal.  And your first stop will be at Tire Discounters for a free battery check, right?”

“A deal’s a deal.” 

“#1 battery brand preferred by auto technicians” –IMR Repair Shop Syndicated Tracking, 2019IR Repair Shop Syndicated Tracking, 201

“Interstate Batteries is the #1 replacement battery brand in North America” –Interstate Brand Equity Study, 2019

The Diary of the Phantom Tire Buyer #81

A Web Log from A Phantom Tire Buyer with a Secret Identity

The more I tell people about Tire Discounters’ new Service Valet program, the more I am shocked by their disbelief.  Sure, no tire store has ever offered this service before.  But need I remind you that Tire Discounters is owned and operated by Chip Wood and his family?  (full disclosure – as I may have mentioned in the past, Chip Wood is my close, personal friend)  For those of you who were following the tire business in 1997, do you remember anything particularly shocking or revolutionary happening that year?  Allow me to remind you that Chip Wood and Tire Discounters introduced FREE ALIGNMENT with standard 4-tire installation! 

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The Diary of the Phantom Tire Buyer #80

A Web Log from A Phantom Tire Buyer with a Secret Identity

Today was a red-letter day for me, dear readers!  As some of you may know, I often visit mall parking lots and randomly perform visual inspections on the tires of the customers who park there.  (You might be surprised how many people are non-appreciative of this work, particularly when I’m crouched down behind a vehicle and the owner appears.)  But lately, there simply haven’t been enough vehicles in the parking to make my visits worthwhile.  However, I’m happy to report that every day I’m seeing more and more cars in the lots, with responsible shoppers scurrying about wearing their protective face masks. 

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The Diary of the Phantom Tire Buyer #79

A Web Log from A Phantom Tire Buyer with a Secret Identity

The other day I was “shooting the breeze” with my close personal friend, Chip Wood, the founder and chairman of Tire Discounters.  “PhantMan,” he said to me, (that’s what Chip calls me, he says it’s too hard to say Phantom Tire Buyer with a secret identity) “when we started Service Valet℠, didn’t you  write about it in your blog?”

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The Diary of the Phantom Tire Buyer #77

A Web Log about an Opportunity to Give from A Phantom Tire Buyer with a Secret Identity

Dear Reader, this is a very special and heartfelt diary entry.  Have you heard of the charitable organization, based in Cincinnati, called May We Help?  It’s an organization of generous engineers and others who have banded together to assist people with disabilities and help them pursue their passions.  I urge you to find out more about them at maywehelp.org.  Since the Covid 19 outbreak, they decided to apply their talents toward an additional goal:  constructing face shields to protect our brave health care workers. 

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The Diary of The Phantom Tire Buyer #76

A Web Log from A Phantom Tire Buyer with a Secret Identity

As a Phantom Tire Buyer with a secret identity, I thought I’d just about seen it all.  Never in my wildest imagination did I think I’d ever be adding a surgical mask to my Phantom costume. We all need to take great care these days, and leave our homes (or lairs) only when necessary.  But travel is still a must for many of us.  From health professionals getting to and from health care facilities or first responders reporting to their posts – to parents shopping for their families, some travel is still necessary. So I take great pride in my small association with Tire Discounters, and even greater pride in what they’re doing to provide essential services to their customers who need to still be on the road. 

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The Diary of The Phantom Tire Buyer #75

A Web Log about Service Valet from A Phantom Tire Buyer with a Secret Identity

Wow, dear readers.  So much has happened since my last post that I barely know where to begin.  But let’s start with Tire Discounters.  I have often spoke of my pride in being associated with such an outstanding company.  But in these times of great stress for all of us, I’ve never been prouder. 

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