The Diary of the Phantom Tire Buyer #34:

A Web Log about “Details Matter” from A Phantom Tire Buyer with a Secret Identity

Dear Diary,

I was coming back from the health food store the other day in the Phantomobile, when I espied a colorful and eye-catching billboard!  It said, “At 70 miles per hour, details matter”.  Wow, said to myself, wiser words were never spoken!  Just then I saw that the billboard was put up by my good friend Chip Wood!  It was my friends at Tire Discounters spreading the good word!

Attention to detail summarizes in a nutshell the policies that make Tire Discounters, in the humble opinion of THIS Phantom Tire Buyer, the greatest tire store in the world!  The examples are too many to enumerate here, but who else takes the time and effort to sand all the mating surfaces; to align your vehicle with state-of-the-art Hunter alignment racks; or to double hand-torque your lug nuts?

I must say that I was supremely honored years ago when Chip Wood suggested that we record some of my off-the-cuff conversations with Mike at my nearest store – and put them on the radio!  But this takes things to a new level!  Details do, indeed, matter!  My only unsolicited suggestion for Chip when he writes his next billboard?  More exclamation points!!!